In the final lecture we will go through the practical issues concerning the exam. I have updated the information about the exam on this website. Read more about the exam…  Continue Reading

In the final lecture of Entrepreneurship you are going to make a presentation  - also called a pitch –  of you business case to a few other groups in the class. To find more inspiration for that, I recommend you to check out the pages about pitching on this website. Read more about pitching…   Continue Reading

In the next lecture of Entrepreneurship I will go through some of the most common legal structures of you busniess – and a few more legal issues. You can find the presentation below. I also recommend you to listen to class 4b of Mark Juliano’s Entrepreneurship podcast….   In relation to the legal stucture it Continue Reading

In the lecture today we will focus on developing the value proposition and our positioning. In relation to marketing I also recommend you to check out the steps in building a customer relation: SEE – LIKE – TRUST - TRY – BUY – REPEAT - REFER   This should enable you to build your sales funnel….Continue Reading

After a reality check it is time for a “pivot-or-persevere”- evaluation. Stop and think about whether you should continue with your original concept of if you should change something to take you business in a better direction. You have just finished your Reality Check and learned more about your customers and your industry etc. Some Continue Reading

The story about the flexible drinking straw that we all use today can teach us something about being open to potential customer segments and understanding where you are really making a difference. The flexible drinking straw that we all get with our Coke at McDonalds – or with our cocktail in any bar – was originally Continue Reading

You can now find the guidelines for the next hand in – Reality check and business model – on this website. Read guidelines for hand in…Continue Reading

A product is not just a product and a service is not just a service. Whatever you intend to sell, it can be twisted, tweaked and developed into a lot of different versions or solutions. In the beginning it might be best to focus on a basic core product and let customer interaction and learning Continue Reading

Your projects have inspired me to think a bit further about alternative business models. Working with a passion can be done in many different ways, and I have tried to illustrate that through an example I call The Gourmet Temple – and idea I was working on many years ago, but that I made way Continue Reading